POSITIONING, COMMUNICATING AND DELIVERING STRATEGY
ABOUT US
Big Wheel is a strategic advisory firm working with governments and leading organisations.
Established over a decade ago, we operate internationally, with particular experience in Europe and the Middle East.
We define how strategy is articulated, communicated and delivered, ensuring it is grounded in insight, clearly understood and executed at a world-class level.
With deep expertise in tourism, sport and the experience economy, we combine evidence-based insight with strategic narrative and high-value digital platforms and content.
OUR CAPABILITIES
From insight to strategy to delivery – ensuring clarity, alignment and impact
Defining markets, audiences and value through evidence-based insight.
- Market and audience research
- Segmentation and persona development
- Market and demand analysis
- Stakeholder insight and consultation
- Customer value proposition (CVP) development
- Competitive positioning and benchmarking
- Brand and perception audits
Shaping strategy, messaging and communication frameworks that drive clarity and alignment.
- Corporate and organisational strategy
- Go-to-market and growth strategy
- Strategic narrative and messaging architecture
- Audience-specific communication frameworks
- Internal and external communications strategy
- Transformation and change communication
- Stakeholder alignment and engagement
- Employer brand and talent narrative
Designing and delivering digital platforms and content that bring strategy to life.
- Corporate website strategy and development
- Digital ecosystem design
- Content strategy and systems
- Strategic video and narrative-led content
- Digital channel planning and optimisation
Want to find out more about us? Get in Touch!
Who We Work With
