PROJECT EXPERTISE
DESTINATION AND EXPERIENCE ECONOMIES
Big Wheel has 20+ years’ of international experience across tourism authorities, hospitality, culture, leisure and destination development projects, with particular expertise in growth strategy, positioning and visitor economy transformation.
EXAMPLE CLIENTS
Providing best-in-class marketing and mentoring services to over 100 tourism businesses as part of the Failte Ireland national “Digital That Delivers” programme.
Development of a travel trade partner engagement strategy, supporting Vision 2030 growth targets for one of Saudi Arabia’s key tourism sites.
Support across strategic positioning, investor relations and brand communications, including the redevelopment of digital platforms, for one of Ireland’s leading hospitality management companies.
SPORT, PARTICIPATION AND PERFORMANCE
EXAMPLE CLIENTS
Market research-led creation of key target segments and personas in support of the Saudi national programme to increase participation in golf at all levels.
Strategic positioning, launch planning and marketing support for one of the UAE’s largest fitness centres, including the country’s only Olympic-standard gymnastics facility.
Strategic planning, marketing, stakeholder coordination and full delivery of a major international cycling race in UAE, including sponsorship activation and multi-agency execution.
Big Wheel has extensive experience across sport participation strategies, governing bodies, events and high-performance environments, combining strategic advisory expertise with direct leadership and elite sporting experience.
GOVERNMENT AND TRANSFORMATION
Big Wheel has significant experience supporting government entities, national programmes and transformation initiatives involving stakeholder alignment, strategic communications, public engagement and long-term development objectives.
EXAMPLE CLIENTS
Delivering strategic digital transformation programmes to multiple businesses as a key partner in the national “Online Retail” scheme, supporting both domestic and international growth.
Research and authorship of a strategic study on the projected growth of digital and contactless payments in the tourism and hospitality industry, in support of national policy development.
Development of a sponsorship and partnership strategy to support the monetisation of key government assets and the growth of sustainability initiatives in Riyadh, Saudi Arabia.
INFRASTRUCTURE AND INDUSTRIAL SECTORS
EXAMPLE CLIENTS
Long-term strategic support across multiple entities within the RAK Ports portfolio, including digital platforms, corporate positioning, video production and stakeholder communications.
Development of multimedia and communications assets to support both internal stakeholder engagement and external corporate communications across major international infrastructure projects.
Ongoing strategic support and multimedia asset development for one of the world’s largest quarrying and mining companies, supporting both corporate positioning and operational communications initiatives.
Big Wheel has worked with multiple clients supporting infrastructure, industrial and operationally complex organisations across ports, logistics, construction and large-scale development environments requiring strategic clarity and coordination.
