Project Description
www.visitclare.ie is the official tourism website for County Clare and is operated by Clare County Council.
Big Wheel was engaged to create a series of promotional videos, covering four key products and services that Clare County Council offer to tourists. The videos were created to be used on digital channels, in particular social media and YouTube, and multiple variations of each video were created in step with the preferred and best-performing video formats for these channels.
The process was a “concept-to-creation” one, whereby Big Wheel worked in tandem with the client from the start to develop a communication basis / value proposition for each product and service, upon which the creative development and execution was based. Big Wheel scripted, filmed, edited and finished the final productions.
In addition, Big Wheel planned, executed and managed a supporting multi-channel digital marketing campaign using the newly-created video assets to drive qualified traffic to the www.visitclare.ie website.
Project Details
VIDEO PRODUCTION
This service includes
Concept Development
Pre-Production
Production
Post-Production
Client Revisions
Distributions
Market Sector
Tourism
Objectives
Generate Awareness
Timeline
Concept Development
Identification of key value proposition elements to enable the development of a creative direction
Pre-Production
Development of storyboards, scripts, filming schedules and other arrangements to execute the production
Production
Identification of key value proposition elements to enable the development of a creative direction
Post-Production
Coarse editing, fine editing, sound production, addition of graphics, colour-correction and other processes to arrive at working edits
OUR WORK
CHECK OUT SOME RESULTS
Here is a selection of work created for Fly High Fitness
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