Project Description
Curraghmore House & Gardens is a prime example of our Digital Content Service.
Big Wheel and Curraghmore House & Gardens agreed on deliverables for the project to increase engagement and web traffic and amplify awareness, and subsequently, personas (target audiences) and a customer value proposition (CVP) were created and discussed. A CVP is a document that details the selling points of a brand which are the foundation of a social media calendar. These points are incorporated into categories for the calendar to ensure a balanced online presence.
The campaign's social media channels were chosen: Google Ads and Meta. Google Ads were set up: Display Ads and Search Ads, and audiences were constructed in Meta. Curraghmore House & Gardens was given a training call for the set-up and maintenance of the campaigns.
Market Sector
Tourism
Objectives
Generate Leads