CURRAGHMORE HOUSE & GARDENS

DIGITAL STRATEGY

Project Description

Curraghmore House & Gardens is a prime example of our Digital Content Service.

Big Wheel and Curraghmore House & Gardens agreed on deliverables for the project to increase engagement and web traffic and amplify awareness, and subsequently, personas (target audiences) and a customer value proposition (CVP) were created and discussed. A CVP is a document that details the selling points of a brand which are the foundation of a social media calendar. These points are incorporated into categories for the calendar to ensure a balanced online presence.

The campaign's social media channels were chosen: Google Ads and Meta. Google Ads were set up: Display Ads and Search Ads, and audiences were constructed in Meta. Curraghmore House & Gardens was given a training call for the set-up and maintenance of the campaigns.

Market Sector

Tourism

Objectives

Generate Leads

Project Details

DIGITAL CONTENT

This service includes

Business Goals Creation

Social Media Calendar

Channel Strategy

Setting up Paid Campaigns

Other Channels

ROI Measurement

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Big Wheel executed display advertising services for Sorocco. 

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