Galway Girl Cruises is a prime example of our Data Measurement Service.
Big Wheel and Galway Girl Cruises agreed on deliverables for the project - to increase engagement and web traffic and amplify awareness. Subsequently, a Google Analytics Audit is created. This details the UA account information, plans the structure of the GA4 account and the events that need to be mitigated. A Google Suite is then implemented, this includes Google Ads, Google Tag Manager, Google Search Console, and BigQuery. Advanced measurements are then set up in Tag Manager, these involve Phone & Email Clicks, Sign up & Newsletter Sign Up, and E-commerce Tags.
To help visualise these measurements, charts (funnel and path exploration) and a Looker Studio report are set up. After, a training call was established on how to utilise the measurement platforms.
This service includes
Business Goals Creation
Google Analytics Audit
Google Suite Implementation
Advanced Measurements Set Up
Dashboard Charts & Reports