Project Description
The Safety SuperStore is a prime example of our Digital Strategy Service.
Big Wheel and The Safety SuperStore agreed on deliverables for the project to create a clear posting plan and to generate sales and subsequently, personas (target audiences) and a customer value proposition (CVP) were created and discussed. A CVP is a document that details the selling points of a brand which are the foundation of a social media calendar. These points are incorporated into categories for the calendar to ensure a balanced online presence.
The social media channels of the campaign were chosen: Google Ads and Meta. Google Ads were set up: Display Ads and Search Ads, and audiences were constructed in Meta. Content was created to advertise the Safety Superstore, this included: video ads, web banners, & display ads.
Market Sector
Tourism
Objectives
Generate Leads
Timeline
Goals, Personas, & CVP
Social Media Calendar
Channel Campaigns
Campaign, and ROI Tutorial
OUR WORK
CHECK OUT SOME EXAMPLES
Here is a selection of work created for Fly High Fitness
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