Project Description
DATA MEASUREMENT
Oakfield Park is a prime example of our Data Measurement Service.
Big Wheel and Oakfield Park agreed on deliverables for the project - to increase engagement and web traffic and amplify awareness. Subsequently, a Google Analytics Audit is created. This details the UA account information, plans the structure of the GA4 account and the events that need to be mitigated. A Google Suite is then implemented, this includes Google Ads, Google Tag Manager, Google Search Console, and BigQuery. Advanced measurements are then set up in Tag Manager, these involve Phone & Email Clicks, Sign up & Newsletter Sign Up, and E-commerce Tags.
To help visualise these measurements, charts (funnel and path exploration) and a Looker Studio report are set up. After, a training call was established on how to utilise the measurement platforms.
SEO
Big Wheel and Oakfield Park agreed on deliverables for the project (TBC). Subsequentially, a General & Technical Audit is created. This details but is not limited to keywords, page speed, meta tags, and bounce rate analysis. Upon completion, optimisation occurs.
A client call was organised for a run-through of the report and changes. Lastly, a content plan and best practices document are created and given to Seal Rescue Ireland. The content plan contains 10 blog titles which correlate to the keyword plan previously agreed upon.
Market Sector
Tourism
Objectives
Generate Leads
Project Details
DATA MEASUREMENT
This service includes
Business Goals Creation
Google Analytics Audit
Google Suite Implementation
Advanced Measurements Set Up
Dashboard Charts & Reports
Training Call
SEO
This service includes
Project Explanation
General & Technical Audit
Optimisation
Client Call
Content Plan & Best Practices Document