Project Description
Trad on the Prom is a prime example of our Digital Strategy Service.
Big Wheel and Trad on the Prom agreed on deliverables for the project to create a clear posting plan and to generate sales and subsequently, personas (target audiences) and a customer value proposition (CVP) were created and discussed. A CVP is a document that details the selling points of a brand which are the foundation of a social media calendar. These points are incorporated into categories for the calendar to ensure a balanced online presence.
The social media channels of the campaign were chosen: Google Ads and Meta. Google Ads were set up: Display Ads and Search Ads, and audiences were constructed in Meta. Content was created to advertise Trad on the Prom, this included: video ads, web banners, & display ads.
Market Sector
Tourism
Objectives
Generate Leads
Project Details
DIGITAL STRATEGY
This service includes
Business Goals Creation
Social Media Calendar
Channel Strategy
Setting up Paid Campaigns
Other Channels
ROI Measurement