- All Work
- Data Analytics
- Digital Knowledge Transfer
- Digital Strategy
- Display Advertising
- Organic Marketing & Digital Content
- Performance Marketing
- Portfolio Page
- Service Page
- Video Production
- Web Development
A Google Analytics Audit is created. This details the UA account information, plans the structure of the GA4 account and the events that need to be mitigated, and what custom dimensions and metrics should be set up.
A Google Suite is implemented, this includes Google Ads, Google Tag Manager, Google Search Console, and BigQuery.
Advanced measurements are set up in Tag Manager, these involve Phone & Email Clicks, Sign up & Newsletter Sign Up, and E-commerce Tags.
To help visualise these measurements, charts (funnel and path exploration) and a Looker Studio report are set up.