Project Description
Whiteriver Park is a prime example of our Digital Content Service.
Big Wheel and Whiteriver Park agreed on deliverables for the project to increase engagement and web traffic and to amplify awareness, and subsequently personas (target audiences) and a customer value proposition (CVP) were created and discussed. A CVP is a document that details the selling points of a brand which are the foundation of a social media calendar. These points are incorporated into categories for the calendar to ensure a balanced online presence.
The campaign's social media channels were chosen: Google Ads and Meta. Google Ads were set up: Display Ads and Search Ads, and audiences were constructed in Meta. Whiteriver Park was given a training call for the set-up and maintenance of the campaigns.
Market Sector
Tourism
Objectives
Generate Leads
Project Details
DIGITAL CONTENT
This service includes
Business Goals Creation
Social Media Calendar
Channel Strategy
Setting up Paid Campaigns
Other Channels
ROI Measurement